Digital

Kering Moves to Tighten Grip on E-Commerce
The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

Kering Moves to Tighten Grip on E-Commerce
The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

Why International Beauty Brands Are Piling into South Korea
Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

Why International Beauty Brands Are Piling into South Korea
Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

Kering to Take Control of E-Commerce, Ending YNAP Partnership
The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.

Kering to Take Control of E-Commerce, Ending YNAP Partnership
The move follows rival conglomerate Richemont's takeover of Yoox Net-a-Porter.

Can Legacy Media Survive the Digital Tsunami?
If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.

Can Legacy Media Survive the Digital Tsunami?
If you think things are bad now, just wait until marketers realign their budgets with the actual media-technology consumption habits of consumers. But there’s hope, says Amy Odell.

How to Hire for Fashion’s New World Order
Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.

How to Hire for Fashion’s New World Order
Rebooting analogue organisations for a digital world starts with building the right team with the right talent profile.

Learn How to Create Content to Engage Your Audience
Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Learn How to Create Content to Engage Your Audience
Take BoF's online Digital Marketing course to learn how to create content that connects with global audiences from Paper Communications' Drew Elliott.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger
The newspaper’s lucrative luxury supplement is marking a decade in print with its biggest issue yet — and investments in its digital future.

WSJ. Magazine’s Tenth Anniversary Issue Is Big, But Its Digital Ambitions Are Bigger
The newspaper’s lucrative luxury supplement is marking a decade in print with its biggest issue yet — and investments in its digital future.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels
This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Bits & Bytes | H&M Bets on AI, The Rise of Digital Supermodels
This week, H&M turns to tech to build a stronger business and drive operational efficiencies, while a new wave of modelling agencies offer brands virtual models.

Flipkart Unveils Loyalty Programme to Counter Amazon Prime
The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.

Flipkart Unveils Loyalty Programme to Counter Amazon Prime
The Indian online retailer will be launching its second loyalty programme later this month, a move aimed at boosting customer retention.