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Diesel

Diesel
Marketing

Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It

The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

Marketing

Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It

The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.


Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.


Fashion Week

Is There Space for Radical Design in a Climate of Conservatism?

At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.

Fashion Week

Is There Space for Radical Design in a Climate of Conservatism?

At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.


Luxury

How OTB Gets Fashion Right

Sales at Renzo Rosso’s Breganza-based fashion group have continued to climb in a rocky market for designer apparel, validating the design-led approach that was on display at the Diesel and Marni shows this week in Milan.

Luxury

How OTB Gets Fashion Right

Sales at Renzo Rosso’s Breganza-based fashion group have continued to climb in a rocky market for designer apparel, validating the design-led approach that was on display at the Diesel and Marni shows this week in Milan.


Fashion Week

In Milan, Democracy Triumphs at Diesel While Fendi Finds Its Feet

Glenn Martens and Kim Jones had a very good day on Monday. Wookies! Chuba Chups! Whatever next!

Fashion Week

In Milan, Democracy Triumphs at Diesel While Fendi Finds Its Feet

Glenn Martens and Kim Jones had a very good day on Monday. Wookies! Chuba Chups! Whatever next!


Luxury

Chloé Hires New CEO

Laurent Malecaze, currently chief executive of British menswear label Dunhill, will replace Riccardo Bellini, who is set to exit Chloé at the end of the year.

Luxury

Chloé Hires New CEO

Laurent Malecaze, currently chief executive of British menswear label Dunhill, will replace Riccardo Bellini, who is set to exit Chloé at the end of the year.


Fashion Week

Where Are the Fashion Auteurs?

Simplicity was everywhere in Milan this season. More rare was a sense of personal fashion authorship, writes Angelo Flaccavento.

Fashion Week

Where Are the Fashion Auteurs?

Simplicity was everywhere in Milan this season. More rare was a sense of personal fashion authorship, writes Angelo Flaccavento.


Fashion Week

Who Did Gucci Better?

Gucci was in the air at two of the most critical shows in Milan this week, writes Imran Amed.

Fashion Week

Who Did Gucci Better?

Gucci was in the air at two of the most critical shows in Milan this week, writes Imran Amed.


Fashion Week

Milan, Day One: The Elegy and the Ecstasy

A solemn Fendi and a rave-y Diesel were both, in their own ways, studies in extremes, writes Tim Blanks.

Fashion Week

Milan, Day One: The Elegy and the Ecstasy

A solemn Fendi and a rave-y Diesel were both, in their own ways, studies in extremes, writes Tim Blanks.


Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.