Dermalogica
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How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
How Unilever Prestige Ensures Its Brands Stay Relevant
On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.
How Unilever Prestige Ensures Its Brands Stay Relevant
On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.
Can Anyone Conquer the Big Business of Sleep?
As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
Can Anyone Conquer the Big Business of Sleep?
As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Unilever Prestige’s CEO on Unlocking Growth in Beauty
At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.
Unilever Prestige’s CEO on Unlocking Growth in Beauty
At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.
Beauty Influencer Events Are Making a Comeback
A few beauty brands have taken advantage of LA’s weather, space and concentration of influencers to stage the pandemic’s first live product launch events. Others are finding success with virtual 'parties.'
Beauty Influencer Events Are Making a Comeback
A few beauty brands have taken advantage of LA’s weather, space and concentration of influencers to stage the pandemic’s first live product launch events. Others are finding success with virtual 'parties.'
How Successful Beauty Founders Are Managing the Crisis
BoF spoke to five experienced entrepreneurs about how they steered their businesses through times of adversity — and how they are managing now in the face of Covid-19.
How Successful Beauty Founders Are Managing the Crisis
BoF spoke to five experienced entrepreneurs about how they steered their businesses through times of adversity — and how they are managing now in the face of Covid-19.
Is This the End of Beauty Testers?
Shoppers like to try out beauty products before they buy them. Is it possible to do that safely now?
Is This the End of Beauty Testers?
Shoppers like to try out beauty products before they buy them. Is it possible to do that safely now?