Depop
Why Etsy Bought Depop
The marketplace’s $1.6 billion acquisition of the young-skewing resale platform is a big bet on the future of secondhand fashion. It also spells bigger, badder competition for the growing field of contenders in the category.
Why Etsy Bought Depop
The marketplace’s $1.6 billion acquisition of the young-skewing resale platform is a big bet on the future of secondhand fashion. It also spells bigger, badder competition for the growing field of contenders in the category.
Etsy Buys Depop for $1.6 Billion
The marketplace for handmade and vintage goods has acquired the second hand fashion app known for its traction with Generation Z in a deal expected to close in the third quarter of this year.
Etsy Buys Depop for $1.6 Billion
The marketplace for handmade and vintage goods has acquired the second hand fashion app known for its traction with Generation Z in a deal expected to close in the third quarter of this year.
How I Became… Global Head of PR at Depop
With a career in communications that includes roles at People’s Revolution, Barneys, Amazon and now resale site Depop, Rebecca Levy-Lewis believes personal values and persistence are ‘the most important aspect in any career decision.’
How I Became… Global Head of PR at Depop
With a career in communications that includes roles at People’s Revolution, Barneys, Amazon and now resale site Depop, Rebecca Levy-Lewis believes personal values and persistence are ‘the most important aspect in any career decision.’
#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.
#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.
The Future of Resale: 5 Key Questions
With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.
The Future of Resale: 5 Key Questions
With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Why Gucci Is Getting Into Resale
Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.
Why Gucci Is Getting Into Resale
Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.
How Not to Be a Boring Direct-to-Consumer Brand
In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
How Not to Be a Boring Direct-to-Consumer Brand
In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.
Selfridges Partners With Clothing Rental Company
The department store has teamed up with online fashion rental platform Hurr to seek out younger shoppers.
Selfridges Partners With Clothing Rental Company
The department store has teamed up with online fashion rental platform Hurr to seek out younger shoppers.
Independent Brands Must Change Their Business Strategies
Post-pandemic, bootstrapping young brands will have to adopt a model that is less bloated and wasteful in order to survive.
Independent Brands Must Change Their Business Strategies
Post-pandemic, bootstrapping young brands will have to adopt a model that is less bloated and wasteful in order to survive.