Deckers Brands
Marketing
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.