Deciem
Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.
Proactiv Rebrands as the Acne Market Heats Up
The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.
Why Estée Lauder Is Finally Acquiring Deciem
The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.
Why Estée Lauder Is Finally Acquiring Deciem
The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.
Deciem Valued at $2.2 Billion as Estée Lauder Ups Stake, Plans Acquisition
The beauty conglomerate is increasing its stake in The Ordinary’s parent company to 76 percent, with plans to purchase the rest of the company in three years.
Deciem Valued at $2.2 Billion as Estée Lauder Ups Stake, Plans Acquisition
The beauty conglomerate is increasing its stake in The Ordinary’s parent company to 76 percent, with plans to purchase the rest of the company in three years.
Will Beauty's Tiktok Love Affair Last?
The platform has a proven ability to turn beauty products into overnight sensations — but for how long?
Will Beauty's Tiktok Love Affair Last?
The platform has a proven ability to turn beauty products into overnight sensations — but for how long?
Why ‘Masstige’ Could Be Beauty’s Most Important Category
A growing middle ground is propelling beauty into a post-prestige world where under $20 products now appeal to the most devout luxury consumers.
Why ‘Masstige’ Could Be Beauty’s Most Important Category
A growing middle ground is propelling beauty into a post-prestige world where under $20 products now appeal to the most devout luxury consumers.
The Deciem Effect: Inside the Beauty Brand Factory
Deciem, Be for Beauty and Memebox are rewriting the rules for building a beauty company today, amassing portfolios of in-house brands that are radically transparent, fast and cheap.
The Deciem Effect: Inside the Beauty Brand Factory
Deciem, Be for Beauty and Memebox are rewriting the rules for building a beauty company today, amassing portfolios of in-house brands that are radically transparent, fast and cheap.
Deciem Founder Brandon Truaxe Has Died at 40
Truaxe founded the skin-care brand in 2013, but was forced out in October after attempting to shut the company down.
Deciem Founder Brandon Truaxe Has Died at 40
Truaxe founded the skin-care brand in 2013, but was forced out in October after attempting to shut the company down.
Power Moves | Delpozo Appoints Lutz Huelle, Deciem CFO Rejoins
This week, Delpozo announces its new creative director, while Deciem’s former chief financial officer has returned to the company.
Power Moves | Delpozo Appoints Lutz Huelle, Deciem CFO Rejoins
This week, Delpozo announces its new creative director, while Deciem’s former chief financial officer has returned to the company.
Estée Lauder and Deciem Founder Take Battle for Beauty Brand to Court
Estée Lauder wants a Canadian judge to remove Brandon Truaxe as chief executive of the company behind popular beauty brand the Ordinary after he lashed out on social media and ordered stores shut.
Estée Lauder and Deciem Founder Take Battle for Beauty Brand to Court
Estée Lauder wants a Canadian judge to remove Brandon Truaxe as chief executive of the company behind popular beauty brand the Ordinary after he lashed out on social media and ordered stores shut.