Skip to main content

De Beers Group

De Beers Group
Luxury

De Beers to Sell Lab-Grown Diamonds in Stores

The mining giant once opposed marketing synthetic stones to consumers but started selling them online last year under a new brand, Lightbox.

Luxury

De Beers to Sell Lab-Grown Diamonds in Stores

The mining giant once opposed marketing synthetic stones to consumers but started selling them online last year under a new brand, Lightbox.


Luxury

De Beers Diamond Sales Fall 39 Percent in a Year

The jeweller's sales data indicates that 2019 is one of the worst years for the diamond industry in a long time.

Luxury

De Beers Diamond Sales Fall 39 Percent in a Year

The jeweller's sales data indicates that 2019 is one of the worst years for the diamond industry in a long time.


News & Analysis

De Beers Allows Customers to Reject Small Diamonds to Appease Surplus Crisis

As demand for diamond jewellery is stagnant and high stocks of polished gems cuts margins, De Beers has told customers they can refuse to buy stones that are smaller than three-quarters of a carat.

News & Analysis

De Beers Allows Customers to Reject Small Diamonds to Appease Surplus Crisis

As demand for diamond jewellery is stagnant and high stocks of polished gems cuts margins, De Beers has told customers they can refuse to buy stones that are smaller than three-quarters of a carat.


News & Analysis

De Beers Diamond Sales Plunge Again

Diamond miners are facing a mini crisis as demand remains weak, while supply, especially for smaller and cheaper stones, is abundant.

News & Analysis

De Beers Diamond Sales Plunge Again

Diamond miners are facing a mini crisis as demand remains weak, while supply, especially for smaller and cheaper stones, is abundant.


News & Analysis

De Beers Says the Diamond Market Is Getting Better

The world’s biggest diamond company said poor demand for stones valued at less than $100 a carat has been due to a surfeit of supply, currency weakness in India and difficulty for gem cutter's seeking finance.

News & Analysis

De Beers Says the Diamond Market Is Getting Better

The world’s biggest diamond company said poor demand for stones valued at less than $100 a carat has been due to a surfeit of supply, currency weakness in India and difficulty for gem cutter's seeking finance.


News & Analysis

Lab-Grown Diamond Prices Slide as De Beers Fights Back

In its recent decision to use lab-grown gems, the 130-year-old jewellers risks undermining the market for natural diamonds.

News & Analysis

Lab-Grown Diamond Prices Slide as De Beers Fights Back

In its recent decision to use lab-grown gems, the 130-year-old jewellers risks undermining the market for natural diamonds.


News & Analysis

How De Beers Learned to Love Lab-Grown Diamonds

The world's biggest diamond miner will begin selling synthetic stones later this month after fighting for years to suppress the nascent industry. It's the latest sign that lab-grown gems have hit the mainstream.

News & Analysis

How De Beers Learned to Love Lab-Grown Diamonds

The world's biggest diamond miner will begin selling synthetic stones later this month after fighting for years to suppress the nascent industry. It's the latest sign that lab-grown gems have hit the mainstream.


News & Analysis

Selling Sparkle to Africa’s Super Rich

As Africa’s two largest economies make a comeback, brands and retailers see growing opportunity for fine jewellery sales on the continent.

News & Analysis

Selling Sparkle to Africa’s Super Rich

As Africa’s two largest economies make a comeback, brands and retailers see growing opportunity for fine jewellery sales on the continent.


News & Analysis

De Beers Makes Historic U-Turn by Selling Man-Made Diamonds

The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.

News & Analysis

De Beers Makes Historic U-Turn by Selling Man-Made Diamonds

The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.


Technology

De Beers Tracks Diamonds Through Supply Chain Using Blockchain

Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.

Technology

De Beers Tracks Diamonds Through Supply Chain Using Blockchain

Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.