De Beers Group


De Beers to Sell Lab-Grown Diamonds in Stores
The mining giant once opposed marketing synthetic stones to consumers but started selling them online last year under a new brand, Lightbox.

De Beers to Sell Lab-Grown Diamonds in Stores
The mining giant once opposed marketing synthetic stones to consumers but started selling them online last year under a new brand, Lightbox.

De Beers Diamond Sales Fall 39 Percent in a Year
The jeweller's sales data indicates that 2019 is one of the worst years for the diamond industry in a long time.

De Beers Diamond Sales Fall 39 Percent in a Year
The jeweller's sales data indicates that 2019 is one of the worst years for the diamond industry in a long time.

De Beers Allows Customers to Reject Small Diamonds to Appease Surplus Crisis
As demand for diamond jewellery is stagnant and high stocks of polished gems cuts margins, De Beers has told customers they can refuse to buy stones that are smaller than three-quarters of a carat.

De Beers Allows Customers to Reject Small Diamonds to Appease Surplus Crisis
As demand for diamond jewellery is stagnant and high stocks of polished gems cuts margins, De Beers has told customers they can refuse to buy stones that are smaller than three-quarters of a carat.

De Beers Diamond Sales Plunge Again
Diamond miners are facing a mini crisis as demand remains weak, while supply, especially for smaller and cheaper stones, is abundant.

De Beers Diamond Sales Plunge Again
Diamond miners are facing a mini crisis as demand remains weak, while supply, especially for smaller and cheaper stones, is abundant.

De Beers Says the Diamond Market Is Getting Better
The world’s biggest diamond company said poor demand for stones valued at less than $100 a carat has been due to a surfeit of supply, currency weakness in India and difficulty for gem cutter's seeking finance.

De Beers Says the Diamond Market Is Getting Better
The world’s biggest diamond company said poor demand for stones valued at less than $100 a carat has been due to a surfeit of supply, currency weakness in India and difficulty for gem cutter's seeking finance.

Lab-Grown Diamond Prices Slide as De Beers Fights Back
In its recent decision to use lab-grown gems, the 130-year-old jewellers risks undermining the market for natural diamonds.

Lab-Grown Diamond Prices Slide as De Beers Fights Back
In its recent decision to use lab-grown gems, the 130-year-old jewellers risks undermining the market for natural diamonds.

How De Beers Learned to Love Lab-Grown Diamonds
The world's biggest diamond miner will begin selling synthetic stones later this month after fighting for years to suppress the nascent industry. It's the latest sign that lab-grown gems have hit the mainstream.

How De Beers Learned to Love Lab-Grown Diamonds
The world's biggest diamond miner will begin selling synthetic stones later this month after fighting for years to suppress the nascent industry. It's the latest sign that lab-grown gems have hit the mainstream.

Selling Sparkle to Africa’s Super Rich
As Africa’s two largest economies make a comeback, brands and retailers see growing opportunity for fine jewellery sales on the continent.

Selling Sparkle to Africa’s Super Rich
As Africa’s two largest economies make a comeback, brands and retailers see growing opportunity for fine jewellery sales on the continent.

De Beers Makes Historic U-Turn by Selling Man-Made Diamonds
The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.

De Beers Makes Historic U-Turn by Selling Man-Made Diamonds
The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.

De Beers Tracks Diamonds Through Supply Chain Using Blockchain
Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.

De Beers Tracks Diamonds Through Supply Chain Using Blockchain
Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.