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Latest News & Analysis
News & Analysis

Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer

This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.

News & Analysis

Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer

This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.


News & Analysis

H&M Trades Beckham for Weeknd in Push for Younger Shoppers

A near five-year partnership with Beckham, 41, will end this fall, Stockholm-based H&M said Wednesday.

News & Analysis

H&M Trades Beckham for Weeknd in Push for Younger Shoppers

A near five-year partnership with Beckham, 41, will end this fall, Stockholm-based H&M said Wednesday.


Global Markets

Beckham Goes to China Under Hong Kong Global Brands Venture

David Beckham-branded products are set to head to China when the British soccer star’s Hong Kong joint venture partner rolls out its goods in a few months.

Global Markets

Beckham Goes to China Under Hong Kong Global Brands Venture

David Beckham-branded products are set to head to China when the British soccer star’s Hong Kong joint venture partner rolls out its goods in a few months.


Financial Markets

Simon Fuller to Brand It Like Beckham in Tie-Up with HK Firm

“American Idol” creator Simon Fuller and David Beckham have agreed to set up a joint venture with Hong Kong-based Global Brands Group Holding Ltd. to develop David Beckham-branded consumer products globally.

Financial Markets

Simon Fuller to Brand It Like Beckham in Tie-Up with HK Firm

“American Idol” creator Simon Fuller and David Beckham have agreed to set up a joint venture with Hong Kong-based Global Brands Group Holding Ltd. to develop David Beckham-branded consumer products globally.


News & Analysis

H&M Adds Retro Hunting Gear to Beckham Wear to Snare Men

STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they're trousers.

News & Analysis

H&M Adds Retro Hunting Gear to Beckham Wear to Snare Men

STOCKHOLM, Sweden — Your grandfather called them his longjohns. At Hennes & Mauritz AB these days, they're trousers.