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Cuyana

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Latest News & Analysis
Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.


Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.


Entrepreneurship

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?

Entrepreneurship

Start-Up School | Chapter 5: Build Your Culture as You Grow

There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?


News & Analysis

With $30 Million Round, Cuyana Eyes US Expansion

The leather accessories startup has its latest funding from private equity firm H.I.G. Capital, and plans to use the capital to open new stores and improve its supply chain.

News & Analysis

With $30 Million Round, Cuyana Eyes US Expansion

The leather accessories startup has its latest funding from private equity firm H.I.G. Capital, and plans to use the capital to open new stores and improve its supply chain.


Retail

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

Retail

Why Digital Brands Are Invading Department Stores

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.


News & Analysis

Why a Cashmere Sweater Can Cost $2,000 or $30

The rise of cashmere has created an oddly wide price gap for plain sweaters.

News & Analysis

Why a Cashmere Sweater Can Cost $2,000 or $30

The rise of cashmere has created an oddly wide price gap for plain sweaters.


Workplace & Talent

This Week on BoF Careers: Tranoi, Oliver Sweeney, Cuyana, Annoushka

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

This Week on BoF Careers: Tranoi, Oliver Sweeney, Cuyana, Annoushka

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.