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For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
The Race to Replace Victoria’s Secret
The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.
The Race to Replace Victoria’s Secret
The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.