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Cult Gaia

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Latest News & Analysis
Beauty

Cult Gaia Gets Into Beauty With Fragrance Line

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

Beauty

Cult Gaia Gets Into Beauty With Fragrance Line

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.


Global Markets

Is Accessible Luxury the Next Big Opportunity in India?

Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.

Global Markets

Is Accessible Luxury the Next Big Opportunity in India?

Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.


Retail

Coachella and the Business of Festival Fashion Is Back

Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.

Retail

Coachella and the Business of Festival Fashion Is Back

Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.


Marketing

The Instagrammer Who Became a Fashion Powerbroker

A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.

Marketing

The Instagrammer Who Became a Fashion Powerbroker

A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.


China

The Top M&A Targets in Accessories

Sales of handbags, shoes and other accessories are growing but emerging brands are struggling to break through without backing. BoF identifies the top 10 M&A targets in the space.

China

The Top M&A Targets in Accessories

Sales of handbags, shoes and other accessories are growing but emerging brands are struggling to break through without backing. BoF identifies the top 10 M&A targets in the space.


Retail

How to Avoid Becoming a One-Hit Wonder

For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.

Retail

How to Avoid Becoming a One-Hit Wonder

For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.