Cult Gaia
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Cult Gaia Gets Into Beauty With Fragrance Line
This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

Cult Gaia Gets Into Beauty With Fragrance Line
This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

Is Accessible Luxury the Next Big Opportunity in India?
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.

Is Accessible Luxury the Next Big Opportunity in India?
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.

Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.

Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.

The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.

The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.

The Top M&A Targets in Accessories
Sales of handbags, shoes and other accessories are growing but emerging brands are struggling to break through without backing. BoF identifies the top 10 M&A targets in the space.

The Top M&A Targets in Accessories
Sales of handbags, shoes and other accessories are growing but emerging brands are struggling to break through without backing. BoF identifies the top 10 M&A targets in the space.

How to Avoid Becoming a One-Hit Wonder
For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.

How to Avoid Becoming a One-Hit Wonder
For every brand that is able to diversify past its first success, there are dozens more that putter out. Here’s a six-point plan for navigating what happens after a product becomes a bona fide winner.