Covergirl
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Why Drugstore Beauty Is Succeeding Everywhere Except the US
Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.
Why Drugstore Beauty Is Succeeding Everywhere Except the US
Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.
Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand
This week, I’m eyeing the battle for fragrance relevance and pondering Coty’s makeup mess.
Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand
This week, I’m eyeing the battle for fragrance relevance and pondering Coty’s makeup mess.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
The Rise of Gender-Inclusive Beauty
The beauty industry is looking beyond stereotypically 'male' and 'female' marketing, packaging and products, as young consumers increasingly say they want brands to embrace gender inclusivity.
The Rise of Gender-Inclusive Beauty
The beauty industry is looking beyond stereotypically 'male' and 'female' marketing, packaging and products, as young consumers increasingly say they want brands to embrace gender inclusivity.
How to Reboot a Faded Beauty Brand
Covergirl, Bliss and Crabtree & Evelyn are among the brands experimenting with new products, packaging and marketing to recapture their glory days. But it’s not easy to win back customers after they’ve moved on.
How to Reboot a Faded Beauty Brand
Covergirl, Bliss and Crabtree & Evelyn are among the brands experimenting with new products, packaging and marketing to recapture their glory days. But it’s not easy to win back customers after they’ve moved on.
Beauty for the Boys
Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?
Beauty for the Boys
Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?
Meet Fashion’s Next Generation: Over 60s
In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.
Meet Fashion’s Next Generation: Over 60s
In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.
CoverGirl's First Male Ambassador Comes Under Fire Over Ebola Comment
James Charles, 17, tweeted on the eve of a school trip to South Africa: "I can't believe we're going to Africa today omg what if we get Ebola?"
CoverGirl's First Male Ambassador Comes Under Fire Over Ebola Comment
James Charles, 17, tweeted on the eve of a school trip to South Africa: "I can't believe we're going to Africa today omg what if we get Ebola?"