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COS

COS is a fashion brand offering a wardrobe of ready-to-wear and accessories for women and men. Established in London in 2007, it operates under H&M Group.

COS
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Partner content by COS

Since 2007, our design ethos has always put exceptional craftsmanship and lasting design first. Our collections begin in our London atelier, honouring the tradition of hand-drawn sketches and draping on the stand. With an emphasis on innovation, materiality and attention to detail, each piece is created with a mindful approach, seamlessly blending contemporary and timeless.

Guided by our core values, we believe championing diversity leads to inspiration and creativity. We are on a mission to become an industry-leading workplace, creating a positive impact on the world around us and fostering an inclusive culture for our customers, colleagues and community. To discover more, visit career.cos.com

Company Snapshot

TYPEPrivate
ESTABLISHED2007
HEADQUARTERSUnited Kingdom
EMPLOYEES1,001 - 5,000

Find out more

Partner Content
Inside the Creative Team Crafting COS’ Collections

The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.

All functions at COS work together to ideate and deliver each collection.
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Highlights
COS Is Building a Bridge Between Mass Market and LuxuryCOS Is Building a Bridge Between Mass Market and Luxury
Latest News & Analysis
Technology

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Technology

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?


Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.

Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.


Partner Content

Inside the Creative Team Crafting COS’ Collections

The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.

Partner Content

Inside the Creative Team Crafting COS’ Collections

The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.


Workplace & Talent

COS Is Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Workplace & Talent

COS Is Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.


Marketing

Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status

In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.

Marketing

Inside the Nylon Bag’s Unlikely Rise to ‘It’ Status

In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.


Technology

COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.

Technology

COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.


Retail

Why COS Is Showing at London Fashion Week

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an “accessible luxury” powerhouse.

Retail

Why COS Is Showing at London Fashion Week

The H&M Group-owned brand is looking to regain relevance and reestablish itself as an “accessible luxury” powerhouse.


Luxury

Why Gucci Is Getting Into Resale

Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.

Luxury

Why Gucci Is Getting Into Resale

Levi’s is also launching a second hand site this week as brands bet on new business models to connect with consumers and navigate the pandemic.


Marketing

How Fashion's Sustainability Targets Measure Up

After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.

Marketing

How Fashion's Sustainability Targets Measure Up

After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.


Luxury

Where Does Burberry Go From Here?

This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

Luxury

Where Does Burberry Go From Here?

This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.