Colourpop
Why Makeup Brands Are Selling Mystery Bags
Inspired by a traditional Japanese custom, popular beauty brands like Colourpop, Tatcha and Charlotte Tilbury are selling mysterious ‘lucky bags’ filled with products. But are shoppers being duped?
Why Makeup Brands Are Selling Mystery Bags
Inspired by a traditional Japanese custom, popular beauty brands like Colourpop, Tatcha and Charlotte Tilbury are selling mysterious ‘lucky bags’ filled with products. But are shoppers being duped?
6 Beauty Disruptors Changing the Way Consumers Shop
Long-dominant beauty behemoths are facing a new generation of clever start-ups reinventing the game.
6 Beauty Disruptors Changing the Way Consumers Shop
Long-dominant beauty behemoths are facing a new generation of clever start-ups reinventing the game.
How to Build a Beauty Brand in the Digital Age
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.
How to Build a Beauty Brand in the Digital Age
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.
Who’s Behind the Flurry of Influencer-Backed Beauty Brands?
A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.
Who’s Behind the Flurry of Influencer-Backed Beauty Brands?
A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.
Behind the Business of Beauty Dupes
A new breed of beauty brands is taking a page from fast fashion, winning business by offering cheap and accessible 'dupes' of it-products.
Behind the Business of Beauty Dupes
A new breed of beauty brands is taking a page from fast fashion, winning business by offering cheap and accessible 'dupes' of it-products.
Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?
How two beauty ventures, each fuelled by the bankability of sisters Kylie and Kendall Jenner, illustrate how indie start-ups are challenging the supremacy of major beauty conglomerates.
Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?
How two beauty ventures, each fuelled by the bankability of sisters Kylie and Kendall Jenner, illustrate how indie start-ups are challenging the supremacy of major beauty conglomerates.