Coachella
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From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
How Long Can LVMH Keep Up Its Winning Streak?
This week, everyone will be talking about LVMH’s latest results, the return of Coachella and an important US inflation gauge.
How Long Can LVMH Keep Up Its Winning Streak?
This week, everyone will be talking about LVMH’s latest results, the return of Coachella and an important US inflation gauge.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
Move Over Fashion Nova: How a Niche Designer Brand Won Coachella
Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
Move Over Fashion Nova: How a Niche Designer Brand Won Coachella
Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
The Week Ahead: Will Kering Change Its Tune on Acquisitions?
This week, everyone will be talking about Gucci parent Kering's next move, fashion at Coachella and Allbirds entering China. Read our BoF Professional Cheat Sheet.
The Week Ahead: Will Kering Change Its Tune on Acquisitions?
This week, everyone will be talking about Gucci parent Kering's next move, fashion at Coachella and Allbirds entering China. Read our BoF Professional Cheat Sheet.
At Festivals, Fashion Taps the 'Currency of Cool'
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.
At Festivals, Fashion Taps the 'Currency of Cool'
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.