Skip to main content

Coach

Coach is a global fashion house founded in New York in 1941 and owned by American parent company Tapestry Inc.. It specialises in leather goods and accessories alongside ready-to-wear.

Coach
Cover
Partner content by Coach

A RICH HERITAGE

Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.

Now greatly expanded, Coach continues to maintain the highest standards for materials and workmanship. Coach’s exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.

CRAFTING THE FUTURE

Coach is a global leader in premium handbags and accessories. Building upon our strong brand and business equities, we are in the process of transforming from an international accessories business to a global lifestyle brand, anchored in accessories, presenting a clear and compelling expression of the Coach woman and man across all product categories, store environments and brand imagery. In addition, we are leveraging the global opportunity for Coach by raising brand awareness and building market share in markets where Coach is under-penetrated, through our directly operated businesses most notably in Asia and Europe.

Company Snapshot

TYPEPublic
ESTABLISHED1941
HEADQUARTERSUnited States
EMPLOYEES> 10,000

Find out more

Highlights
Case Study | The Essential Brand Marketing GuideCase Study | The Essential Brand Marketing Guide
Projects
Latest News & Analysis
Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.


Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.

Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.


Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Fashion Week

CFDA Releases New York Fashion Week Schedule

The week will include Rachel Scott’s first runway for Proenza Schouler; while Raul Lopez’s Luar has opted not to show.

Fashion Week

CFDA Releases New York Fashion Week Schedule

The week will include Rachel Scott’s first runway for Proenza Schouler; while Raul Lopez’s Luar has opted not to show.


Fashion Week

Can New York Fashion Meet the Moment?

At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.

Fashion Week

Can New York Fashion Meet the Moment?

At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.


Luxury

Coach Conquered Gen Z. What’s Next?

The American handbag brand is reaping the rewards of a years-long comeback plan. Keeping up the momentum is the next challenge.

Luxury

Coach Conquered Gen Z. What’s Next?

The American handbag brand is reaping the rewards of a years-long comeback plan. Keeping up the momentum is the next challenge.


Sports

Nike and StockX Bury the Beef

Nike and StockX’s years-long legal battle has finally come to a close.

Sports

Nike and StockX Bury the Beef

Nike and StockX’s years-long legal battle has finally come to a close.


Retail

This Week: How Far Does the Power of Brand Go?

On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.

Retail

This Week: How Far Does the Power of Brand Go?

On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.


Luxury

With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout

The handbag brand is rolling out dozens of cafés across US outlet malls, offering branded lattes, merch and a reason for young shoppers to linger longer in stores.

Luxury

With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout

The handbag brand is rolling out dozens of cafés across US outlet malls, offering branded lattes, merch and a reason for young shoppers to linger longer in stores.


Sports

Coach Is the WNBA’s First Official Handbag Partner

The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.

Sports

Coach Is the WNBA’s First Official Handbag Partner

The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.