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China

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

China

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.


Sustainability

BoF Exclusive | Prada’s Commitment to CSR: ‘It’s Natural’

In an exclusive conversation with BoF, chairman and executive director of Prada Group, Carlo Mazzi, discusses the company’s newly defined Corporate Social Responsibility initiatives, which integrate social and environmental concerns into its business practise.

Sustainability

BoF Exclusive | Prada’s Commitment to CSR: ‘It’s Natural’

In an exclusive conversation with BoF, chairman and executive director of Prada Group, Carlo Mazzi, discusses the company’s newly defined Corporate Social Responsibility initiatives, which integrate social and environmental concerns into its business practise.