Christian Dior Couture
Case Study | How Dior Plugged Into Digital China
In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.
Case Study | How Dior Plugged Into Digital China
In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.
The Battle for Collectable and Rare Fashion Heats Up
Museum-worthy couture is now being chased by everyone from private collectors to secondhand retailers, and prices are ballooning.
The Battle for Collectable and Rare Fashion Heats Up
Museum-worthy couture is now being chased by everyone from private collectors to secondhand retailers, and prices are ballooning.
Power Moves | Erdem Hires CEO, Loewe CFO to Exit
This week, Erdem names its first ever CEO, while Loewe’s CFO of three years steps down.
Power Moves | Erdem Hires CEO, Loewe CFO to Exit
This week, Erdem names its first ever CEO, while Loewe’s CFO of three years steps down.
Bulgari CEO Sees China Jewellery Sales Rising Despite Slowing Economy
The luxury jewellery company seeks to double profits over the next five years by expanding its brick-and-mortar footprint in China.
Bulgari CEO Sees China Jewellery Sales Rising Despite Slowing Economy
The luxury jewellery company seeks to double profits over the next five years by expanding its brick-and-mortar footprint in China.
The World Is a Garden at Dior
Maria Grazia Chiuri's message was resolutely uplifting thanks to her passion for drawing so many different strands into one coherent — and beautiful — vision of a better world.
The World Is a Garden at Dior
Maria Grazia Chiuri's message was resolutely uplifting thanks to her passion for drawing so many different strands into one coherent — and beautiful — vision of a better world.
Despite the Critics, Maria Grazia Chiuri's Dior Is a Success
Today’s Christian Dior show may again disappoint critics, but lacklustre reviews haven’t slowed momentum at the house, where sales are expected to grow 26 percent this year, according to Morgan Stanley.
Despite the Critics, Maria Grazia Chiuri's Dior Is a Success
Today’s Christian Dior show may again disappoint critics, but lacklustre reviews haven’t slowed momentum at the house, where sales are expected to grow 26 percent this year, according to Morgan Stanley.
Yes, People Are Buying Couture for Babies. Here’s Why.
China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.
Yes, People Are Buying Couture for Babies. Here’s Why.
China’s childrenswear market is outperforming both womenswear and menswear, and Dior, Gucci, Burberry and Fendi all want a slice of the $29 billion pie.
Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.
Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.
Why Dior and Chanel Are Launching Direct Retail for Beauty
The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.
Why Dior and Chanel Are Launching Direct Retail for Beauty
The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.
A Symphony of Sculpted Shadows at Dior
It’s become clear that Dior has been Maria Grazia Chiuri's path to personal enlightenment. And it seems like the more personal she makes it, the more it plays in the outside world.
A Symphony of Sculpted Shadows at Dior
It’s become clear that Dior has been Maria Grazia Chiuri's path to personal enlightenment. And it seems like the more personal she makes it, the more it plays in the outside world.