Christian Dior Couture

Case Study | Inside the $7 Billion Dior Phenomenon
How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

Case Study | Inside the $7 Billion Dior Phenomenon
How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

In Search of Modern Couture
Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

In Search of Modern Couture
Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

Couture’s Brave New World
Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

Couture’s Brave New World
Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks.

In Paris, Couture’s Return to Clothes Making
Haute couture, once the realm of unbridled dreams, is getting back to making clothes, reports Angelo Flaccavento.

In Paris, Couture’s Return to Clothes Making
Haute couture, once the realm of unbridled dreams, is getting back to making clothes, reports Angelo Flaccavento.

Decoding LVMH’s Mixed Results
Fashion sales further accelerated at the end of the year, but beauty and multi-brand retail are still suffering. BoF breaks down the luxury giant’s latest results.

Decoding LVMH’s Mixed Results
Fashion sales further accelerated at the end of the year, but beauty and multi-brand retail are still suffering. BoF breaks down the luxury giant’s latest results.

Why Fashion ‘Slavery’ Is Making Headlines
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?

Why Fashion ‘Slavery’ Is Making Headlines
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?

Casting Chinese Models Is Complicated Business
Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.

Casting Chinese Models Is Complicated Business
Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.

A Symphony of Sculpted Shadows at Dior
It’s become clear that Dior has been Maria Grazia Chiuri's path to personal enlightenment. And it seems like the more personal she makes it, the more it plays in the outside world.

A Symphony of Sculpted Shadows at Dior
It’s become clear that Dior has been Maria Grazia Chiuri's path to personal enlightenment. And it seems like the more personal she makes it, the more it plays in the outside world.

Under the Big Top at Dior
Maria Grazia Chiuri is fiercely committed to the idea that she can make couture something that women her daughter’s age will want to wear. Set aside cost considerations, and you can see her working her way towards that goal.

Under the Big Top at Dior
Maria Grazia Chiuri is fiercely committed to the idea that she can make couture something that women her daughter’s age will want to wear. Set aside cost considerations, and you can see her working her way towards that goal.

At Paris Couture, a Return to Elegance
The haute couture week which closed yesterday was marked by a poignant return to rigour, restraint and dressmaking, writes Angelo Flaccavento.

At Paris Couture, a Return to Elegance
The haute couture week which closed yesterday was marked by a poignant return to rigour, restraint and dressmaking, writes Angelo Flaccavento.