Charlotte Tilbury
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
Op-Ed | Puig Is Betting We Haven’t Reached Peak Beauty
A cooling in the red-hot beauty market may be the company’s biggest threat to its initial public offering. It must put its best face — or fragrance — forward.
Op-Ed | Puig Is Betting We Haven’t Reached Peak Beauty
A cooling in the red-hot beauty market may be the company’s biggest threat to its initial public offering. It must put its best face — or fragrance — forward.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and the Newest Collaborations
This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.
Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and the Newest Collaborations
This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Gen-Z Loves Dupes
Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.
Why Gen-Z Loves Dupes
Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.