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Marketing

Why Are Luxury Brands Advertising on Twitter?

Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.

Marketing

Why Are Luxury Brands Advertising on Twitter?

Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.


Luxury

The Luxury Watch Business Is in Trouble. Top Makers Have Some Solutions.

From rental programmes to suped-up repair services, the industry’s leaders are working hard to get more profit out of fewer sales.

Luxury

The Luxury Watch Business Is in Trouble. Top Makers Have Some Solutions.

From rental programmes to suped-up repair services, the industry’s leaders are working hard to get more profit out of fewer sales.


Luxury

What's Really Driving Success in the Fine Jewellery Market?

From Cartier to Boucheron, established houses are doubling down on entry-price, 'affordable' items in order to boost their top lines.

Luxury

What's Really Driving Success in the Fine Jewellery Market?

From Cartier to Boucheron, established houses are doubling down on entry-price, 'affordable' items in order to boost their top lines.


News & Analysis

Christie's Maharajah Auction Signals Increased Demand for High Jewellery

The luxury auction house is capitalising on the market's momentum.

News & Analysis

Christie's Maharajah Auction Signals Increased Demand for High Jewellery

The luxury auction house is capitalising on the market's momentum.


Financial Markets

Watches of Switzerland Considers London IPO

With revenues of £746 million, the IPO could value the company at up to £1 billion.

Financial Markets

Watches of Switzerland Considers London IPO

With revenues of £746 million, the IPO could value the company at up to £1 billion.


Luxury

Swiss Watchmakers Caught in the Middle of US-China Trade War

Claims of the trade war's effects on the industry are not due to tariffs from either country, but because the dispute saps growth prospects in the two largest markets for watches.

Luxury

Swiss Watchmakers Caught in the Middle of US-China Trade War

Claims of the trade war's effects on the industry are not due to tariffs from either country, but because the dispute saps growth prospects in the two largest markets for watches.


Retail

Saks Fifth Avenue Hits Back at Cartier with $55 Million Countersuit

The department store argues that it's justified in moving Cartier to the basement of its New York flagship, and denies ever assuring the fine jewellery brand that it could keep its ground floor boutique.

Retail

Saks Fifth Avenue Hits Back at Cartier with $55 Million Countersuit

The department store argues that it's justified in moving Cartier to the basement of its New York flagship, and denies ever assuring the fine jewellery brand that it could keep its ground floor boutique.


News & Analysis

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining

BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

News & Analysis

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining

BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.


News & Analysis

Richemont Reintroduces CEO Role, Appointing Jerome Lambert

The luxury group scrapped the chief role a year and a half ago and appointed a senior executive committee to manage the group.

News & Analysis

Richemont Reintroduces CEO Role, Appointing Jerome Lambert

The luxury group scrapped the chief role a year and a half ago and appointed a senior executive committee to manage the group.


China

How Luxury Brands Can Seize the Qixi Opportunity

As Chinese Valentine’s Day approaches, experts weigh in on how luxury brands can capitalise on one of the most important shopping festivals in China.

China

How Luxury Brands Can Seize the Qixi Opportunity

As Chinese Valentine’s Day approaches, experts weigh in on how luxury brands can capitalise on one of the most important shopping festivals in China.