Calvin Klein
How Calvin Klein Taps Into Culture | The BoF Podcast
Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.
How Calvin Klein Taps Into Culture | The BoF Podcast
Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
PVH Corp: The Power of Trust in Transforming Supply Chains
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.
PVH Corp: The Power of Trust in Transforming Supply Chains
From zeroing in on traceability to sharpening inventory management, PVH’s chief supply chain officer, David Savman, unpacks in this interview for The State of Fashion 2024 what it takes for retailers, brands and their suppliers to thrive together.
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
Bangladesh Garment Workers Fighting for Pay Face Brutal Violence and Threats
Negotiations over a new minimum wage for garment workers in Bangladesh have sparked mass demonstrations on streets across the capital.
Bangladesh Garment Workers Fighting for Pay Face Brutal Violence and Threats
Negotiations over a new minimum wage for garment workers in Bangladesh have sparked mass demonstrations on streets across the capital.
How to Keep Employees Happy After a Merger
The value of a newly acquired brand can plummet if the people who made it a creative and commercial force rush for the exits as soon as the deal closes.
How to Keep Employees Happy After a Merger
The value of a newly acquired brand can plummet if the people who made it a creative and commercial force rush for the exits as soon as the deal closes.
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
Luxury and Fur: Who’s In and Who’s Out?
Moncler and Dolce & Gabbana are among the latest luxury brands to announce a fur ban. But for some big names, the material has enduring appeal.
Luxury and Fur: Who’s In and Who’s Out?
Moncler and Dolce & Gabbana are among the latest luxury brands to announce a fur ban. But for some big names, the material has enduring appeal.