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How New York’s Minimalists Are Adapting to a Maximalist World
New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.
How New York’s Minimalists Are Adapting to a Maximalist World
New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.
Calvin Klein’s Collection Comeback Continues
Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.
Calvin Klein’s Collection Comeback Continues
Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Melanie Ward Invented the Modern Stylist
How the late stylist put clothes together was groundbreaking and I always wanted to be just like her, writes superstylist and Ward super-fan Katie Grand.
Melanie Ward Invented the Modern Stylist
How the late stylist put clothes together was groundbreaking and I always wanted to be just like her, writes superstylist and Ward super-fan Katie Grand.
Can New York Fashion Meet the Moment?
At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.
Can New York Fashion Meet the Moment?
At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.