Byredo
Puig to Acquire Byredo
The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.
Puig to Acquire Byredo
The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.
What’s Driving the Escapist Fragrance Boom
Sales of bold scents inspired by far-off destinations led to a fragrance boom during the pandemic and the return of travel hasn’t slowed momentum.
What’s Driving the Escapist Fragrance Boom
Sales of bold scents inspired by far-off destinations led to a fragrance boom during the pandemic and the return of travel hasn’t slowed momentum.
Byredo’s Ambitions to Become Beauty’s Next Megabrand
The luxury beauty brand has entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million and launching cosmetics. With a skincare debut on the horizon, can the niche fragrance label turn itself into a true beauty powerhouse?
Byredo’s Ambitions to Become Beauty’s Next Megabrand
The luxury beauty brand has entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million and launching cosmetics. With a skincare debut on the horizon, can the niche fragrance label turn itself into a true beauty powerhouse?
Perfume Gets in the Collaboration Game
Taking a page from the streetwear playbook, niche perfume houses offer collaborations as an attractive alternative to the standard licensing deal.
Perfume Gets in the Collaboration Game
Taking a page from the streetwear playbook, niche perfume houses offer collaborations as an attractive alternative to the standard licensing deal.
Byredo to Debut Sneakers and Suits at Paris Fashion Week Men’s
Two years after launching handbags, the cult fragrance brand is dipping a toe into apparel and footwear with Byproduct, a capsule collection of made-to-measure suits and basketball-inspired sneakers.
Byredo to Debut Sneakers and Suits at Paris Fashion Week Men’s
Two years after launching handbags, the cult fragrance brand is dipping a toe into apparel and footwear with Byproduct, a capsule collection of made-to-measure suits and basketball-inspired sneakers.
Byredo Founder Says Grow Slow and Do Your Homework
Ben Gorham shares the best decision and biggest mistake of his entrepreneurship journey.
Byredo Founder Says Grow Slow and Do Your Homework
Ben Gorham shares the best decision and biggest mistake of his entrepreneurship journey.
Byredo to Open London Townhouse
The new three-storey Soho outpost will be the cult fragrance brand's first UK store.
Byredo to Open London Townhouse
The new three-storey Soho outpost will be the cult fragrance brand's first UK store.
Byredo Goes Full Pelt on Handbag Line
Following an 'experiment' with leather goods in 2015, the cult fragrance house will launch a full collection of handbags for the Autumn/Winter season.
Byredo Goes Full Pelt on Handbag Line
Following an 'experiment' with leather goods in 2015, the cult fragrance house will launch a full collection of handbags for the Autumn/Winter season.
The Creative Class | Ben Gorham, Perfumer
BoF spoke to Ben Gorham of Byredo to understand how a former basketball player and art school graduate with no training as a perfumer founded a fashionable, cult fragrance house in which he sold a majority share to Manzanita Capital, owner of Diptyque and SpaceNK, earlier this year.
The Creative Class | Ben Gorham, Perfumer
BoF spoke to Ben Gorham of Byredo to understand how a former basketball player and art school graduate with no training as a perfumer founded a fashionable, cult fragrance house in which he sold a majority share to Manzanita Capital, owner of Diptyque and SpaceNK, earlier this year.
Market Pulse | China Slowdown Casts a Cloud
LONDON, United Kingdom — The Savigny Luxury Index ("SLI") lost 1.5 percent in April, underperforming the MSCI World Index ("MSCI") by almost two
Market Pulse | China Slowdown Casts a Cloud
LONDON, United Kingdom — The Savigny Luxury Index ("SLI") lost 1.5 percent in April, underperforming the MSCI World Index ("MSCI") by almost two