Byredo
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
The Best of BoF 2025: A Boom Year Gets Complicated
Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.
The Best of BoF 2025: A Boom Year Gets Complicated
Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
Ben Gorham to Exit Byredo
The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.
Ben Gorham to Exit Byredo
The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.
The Niche Perfumers Betting Big on Asia
Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.
The Niche Perfumers Betting Big on Asia
Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.