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Bureau Betak

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Latest News & Analysis
Sustainability

Making Fashion’s Marketing Machine Sustainable

The environmental impact of the photoshoots, runway shows and other creative projects that make the fashion system tick is coming under scrutiny. What are the solutions?

Sustainability

Making Fashion’s Marketing Machine Sustainable

The environmental impact of the photoshoots, runway shows and other creative projects that make the fashion system tick is coming under scrutiny. What are the solutions?


Marketing

Independents Acquires Bureau Betak at Valuation North of $70 Million

The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.

Marketing

Independents Acquires Bureau Betak at Valuation North of $70 Million

The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.


Sustainability

Alex de Betak on Why Fashion Shows Must Change

The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.

Sustainability

Alex de Betak on Why Fashion Shows Must Change

The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.


News & Analysis

Alexandre de Betak Stages Colette Takeover

The master fashion show producer is turning his hand to the windows of Colette to mark the launch of his new book, 'Betak: Fashion Show Revolution'.

News & Analysis

Alexandre de Betak Stages Colette Takeover

The master fashion show producer is turning his hand to the windows of Colette to mark the launch of his new book, 'Betak: Fashion Show Revolution'.


Workplace & Talent

Alexandre de Betak, Fashion's Wizard Producer

The multidisciplinary wizard behind the fashion shows of brands like Christian Dior, Hussein Chalayan and Rodarte speaks to BoF about his personal and professional journey — and the passion, planning and adrenaline that go into staging a world-class runway show.

Workplace & Talent

Alexandre de Betak, Fashion's Wizard Producer

The multidisciplinary wizard behind the fashion shows of brands like Christian Dior, Hussein Chalayan and Rodarte speaks to BoF about his personal and professional journey — and the passion, planning and adrenaline that go into staging a world-class runway show.