Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


How I Became… An Omnichannel CRM Director in Fashion
Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.

How I Became… An Omnichannel CRM Director in Fashion
Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.

Burberry’s US Sales Fall As Aspirational Demand Weakens
Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

Burberry’s US Sales Fall As Aspirational Demand Weakens
Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

How I Became… Global Head of Digital Marketing and Social Media at Aesop
Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.

How I Became… Global Head of Digital Marketing and Social Media at Aesop
Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.

Burberry Americas Slowdown Sours China Rebound
Shares fell 6 percent after deteriorating sales in the Americas overshadowed a resurgence in Chinese demand. The British megabrand is in the midst of a transformation under CEO Jonathan Akeroyd and designer Daniel Lee.

Burberry Americas Slowdown Sours China Rebound
Shares fell 6 percent after deteriorating sales in the Americas overshadowed a resurgence in Chinese demand. The British megabrand is in the midst of a transformation under CEO Jonathan Akeroyd and designer Daniel Lee.

Why Tax-Free Shopping Matters
This week, Burberry’s chairman took the UK prime minister to task over his decision to eliminate tax-free shopping for tourists, calling Britain the ‘least attractive shopping destination in Europe.’

Why Tax-Free Shopping Matters
This week, Burberry’s chairman took the UK prime minister to task over his decision to eliminate tax-free shopping for tourists, calling Britain the ‘least attractive shopping destination in Europe.’

Burberry Chair Says UK ‘Least Attractive Shopping Destination in Europe’
At an event organised by prime minister Rishi Sunak’s government, Gerry Murphy criticised the 2020 decision to end the UK’s tax-free shopping program and called Bexit a ‘drag on growth.’

Burberry Chair Says UK ‘Least Attractive Shopping Destination in Europe’
At an event organised by prime minister Rishi Sunak’s government, Gerry Murphy criticised the 2020 decision to end the UK’s tax-free shopping program and called Bexit a ‘drag on growth.’

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By
Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By
Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.

BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight
Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.

BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight
Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.

Daniel Lee’s Burberry Debut: Mission Accomplished
But his celebration of tradition isn’t all that it seems.

Daniel Lee’s Burberry Debut: Mission Accomplished
But his celebration of tradition isn’t all that it seems.

Daniel Lee’s High-Stakes Burberry Debut, Explained
The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.

Daniel Lee’s High-Stakes Burberry Debut, Explained
The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.