Skip to main content

Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Workplace & Talent

How I Became… An Omnichannel CRM Director in Fashion

Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.

Workplace & Talent

How I Became… An Omnichannel CRM Director in Fashion

Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.


Luxury

Burberry’s US Sales Fall As Aspirational Demand Weakens

Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

Luxury

Burberry’s US Sales Fall As Aspirational Demand Weakens

Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.


Workplace & Talent

How I Became… Global Head of Digital Marketing and Social Media at Aesop

Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.

Workplace & Talent

How I Became… Global Head of Digital Marketing and Social Media at Aesop

Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.


Luxury

Burberry Americas Slowdown Sours China Rebound

Shares fell 6 percent after deteriorating sales in the Americas overshadowed a resurgence in Chinese demand. The British megabrand is in the midst of a transformation under CEO Jonathan Akeroyd and designer Daniel Lee.

Luxury

Burberry Americas Slowdown Sours China Rebound

Shares fell 6 percent after deteriorating sales in the Americas overshadowed a resurgence in Chinese demand. The British megabrand is in the midst of a transformation under CEO Jonathan Akeroyd and designer Daniel Lee.


Luxury

Why Tax-Free Shopping Matters

This week, Burberry’s chairman took the UK prime minister to task over his decision to eliminate tax-free shopping for tourists, calling Britain the ‘least attractive shopping destination in Europe.’

Luxury

Why Tax-Free Shopping Matters

This week, Burberry’s chairman took the UK prime minister to task over his decision to eliminate tax-free shopping for tourists, calling Britain the ‘least attractive shopping destination in Europe.’


Luxury

Burberry Chair Says UK ‘Least Attractive Shopping Destination in Europe’

At an event organised by prime minister Rishi Sunak’s government, Gerry Murphy criticised the 2020 decision to end the UK’s tax-free shopping program and called Bexit a ‘drag on growth.’

Luxury

Burberry Chair Says UK ‘Least Attractive Shopping Destination in Europe’

At an event organised by prime minister Rishi Sunak’s government, Gerry Murphy criticised the 2020 decision to end the UK’s tax-free shopping program and called Bexit a ‘drag on growth.’


Fashion Week

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By

Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.

Fashion Week

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By

Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.


Luxury

BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight

Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.

Luxury

BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight

Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.


Fashion Week

Daniel Lee’s Burberry Debut: Mission Accomplished

But his celebration of tradition isn’t all that it seems.

Fashion Week

Daniel Lee’s Burberry Debut: Mission Accomplished

But his celebration of tradition isn’t all that it seems.


Luxury

Daniel Lee’s High-Stakes Burberry Debut, Explained

The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.

Luxury

Daniel Lee’s High-Stakes Burberry Debut, Explained

The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.