Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.

Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.

Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.

Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.

In London, Creativity Under Dark Clouds
The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.

In London, Creativity Under Dark Clouds
The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.

Burberry and Gucci: Two Brands With Something to Prove This Week
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.

Burberry and Gucci: Two Brands With Something to Prove This Week
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.

Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists
The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.

Hong Kong Luxury Retailers Adjusting to Drop In High-Spending Chinese Tourists
The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.

How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.

How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.

Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

Inside Burberry’s Growth Strategy
In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

Inside Burberry’s Growth Strategy
In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

Why Retailers Are Bracing for a Bleak Holiday Season
With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.

Why Retailers Are Bracing for a Bleak Holiday Season
With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.

Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.

Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.