Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


How Fashion's Unicorns Are Navigating a Post-WeWork World
This week, everyone will be talking about Farfetch's financial results, Burberry's ongoing turnaround and Alibaba's Singles Day. Get your BoF Professional Cheat Sheet here.

How Fashion's Unicorns Are Navigating a Post-WeWork World
This week, everyone will be talking about Farfetch's financial results, Burberry's ongoing turnaround and Alibaba's Singles Day. Get your BoF Professional Cheat Sheet here.

Richemont's Fashion Business: A Health Check
The Swiss luxury conglomerate has failed to turn brands like Chloé and Dunhill into a soft-luxury empire that can take on Kering and LVMH. Can recent operational changes turn the tide?

Richemont's Fashion Business: A Health Check
The Swiss luxury conglomerate has failed to turn brands like Chloé and Dunhill into a soft-luxury empire that can take on Kering and LVMH. Can recent operational changes turn the tide?

Upbeat Results Prompt a Relief Rally in the SLI
Hermès, LVMH, Moncler and Kering all saw strong quarterly results as success in other markets offsets loss of business in Hong Kong.

Upbeat Results Prompt a Relief Rally in the SLI
Hermès, LVMH, Moncler and Kering all saw strong quarterly results as success in other markets offsets loss of business in Hong Kong.

The RealReal Responds to Counterfeit Accusations
In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

The RealReal Responds to Counterfeit Accusations
In an email sent to customers, Chief Executive Julie Wainwright acknowledged that spotting fakes isn’t an exact science.

Why Men’s Fashion Shows Are Back
With its return to Milan Fashion Week Men’s next January, Ferragamo is the latest brand to step away from the co-ed show trend. But what’s the strategic rationale behind this?

Why Men’s Fashion Shows Are Back
With its return to Milan Fashion Week Men’s next January, Ferragamo is the latest brand to step away from the co-ed show trend. But what’s the strategic rationale behind this?

Power Moves | Riccardo Bellini Moves to Chloé, Burberry Adds to Board of Directors
This week, Chloé taps Maison Margiela’s CEO, while Burberry appoints an Asia-based drinks executive to its board of directors.

Power Moves | Riccardo Bellini Moves to Chloé, Burberry Adds to Board of Directors
This week, Chloé taps Maison Margiela’s CEO, while Burberry appoints an Asia-based drinks executive to its board of directors.

Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.

Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.

Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.

Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.

Nordstrom Needs New York. Does New York Need Nordstrom?
Nordstrom's massive new women's store, its first in Manhattan, is a big bet on the future of department stores even as some of its rivals are in retreat. But the Seattle-based chain isn't entering the city blind.

Nordstrom Needs New York. Does New York Need Nordstrom?
Nordstrom's massive new women's store, its first in Manhattan, is a big bet on the future of department stores even as some of its rivals are in retreat. But the Seattle-based chain isn't entering the city blind.

London’s Young Designers Face Brexit
Just two weeks before the United Kingdom is set to break with the European Union, BoF talks to London’s young designers about their hopes, fears and plans.

London’s Young Designers Face Brexit
Just two weeks before the United Kingdom is set to break with the European Union, BoF talks to London’s young designers about their hopes, fears and plans.