Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
Global Stories From a Month That Changed Fashion Forever
Over the last four weeks, the Covid-19 pandemic has shut down fashion’s capitals and triggered a global economic meltdown. BoF documents the early days of the crisis.
Global Stories From a Month That Changed Fashion Forever
Over the last four weeks, the Covid-19 pandemic has shut down fashion’s capitals and triggered a global economic meltdown. BoF documents the early days of the crisis.
No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.
No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.
The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.
The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.
Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?
Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?
Burberry Warns of Dire Sales Slump as Coronavirus Spreads
The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.
Burberry Warns of Dire Sales Slump as Coronavirus Spreads
The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.
Is Fashion Ready for a Multicultural Minefield?
Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.
Is Fashion Ready for a Multicultural Minefield?
Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
Coronavirus Is Already Changing How People Shop. Here's How.
Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.
Coronavirus Is Already Changing How People Shop. Here's How.
Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.