Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.
When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.
Burberry Closes US Warehouse After Workers Test Positive
A total of three employees tested positive for the virus, and the facility will be closed indefinitely.
Burberry Closes US Warehouse After Workers Test Positive
A total of three employees tested positive for the virus, and the facility will be closed indefinitely.
Burberry Will Not Take British State Crisis Cash to Pay Staff
The label said it will pay its entire global staff even if they are unable to work as stores remain closed during the coronavirus pandemic.
Burberry Will Not Take British State Crisis Cash to Pay Staff
The label said it will pay its entire global staff even if they are unable to work as stores remain closed during the coronavirus pandemic.
Luxury’s Future Depends on China’s Recovery. Will it Come Fast Enough?
China’s unprecedented GDP contraction suggests that a global recovery could be more prolonged and painful than previously anticipated. Like the economy they rely upon, most luxury brands are now in uncharted waters.
Luxury’s Future Depends on China’s Recovery. Will it Come Fast Enough?
China’s unprecedented GDP contraction suggests that a global recovery could be more prolonged and painful than previously anticipated. Like the economy they rely upon, most luxury brands are now in uncharted waters.
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
The BoF Podcast: Sam McKnight on Why Fashion Is the ‘Eternal Optimist’
In the latest special edition of the BoF Podcast, celebrated hair stylist Sam McKnight talks to BoF Editor-at-Large Tim Blanks about the future of hairstyling and the fashion industry beyond the coronavirus pandemic.
The BoF Podcast: Sam McKnight on Why Fashion Is the ‘Eternal Optimist’
In the latest special edition of the BoF Podcast, celebrated hair stylist Sam McKnight talks to BoF Editor-at-Large Tim Blanks about the future of hairstyling and the fashion industry beyond the coronavirus pandemic.
'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.
'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.
Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.
Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.
Fashion Executives Braced for Pain, But Optimistic Long-Term, Says BoF Survey
Senior industry managers have a nearly unanimously bleak outlook on how the Covid-19 pandemic will affect business performance, but long-term most are optimistic their companies will rebound, according to a survey conducted by The Business of Fashion.
Fashion Executives Braced for Pain, But Optimistic Long-Term, Says BoF Survey
Senior industry managers have a nearly unanimously bleak outlook on how the Covid-19 pandemic will affect business performance, but long-term most are optimistic their companies will rebound, according to a survey conducted by The Business of Fashion.
Fashion’s Supply Chain Disruptions: What You Need to Know
While retailers in western markets have been the visible victims of the current crisis, behind the scenes the nuts and bolts of fashion’s supply chain are facing a bleak future.
Fashion’s Supply Chain Disruptions: What You Need to Know
While retailers in western markets have been the visible victims of the current crisis, behind the scenes the nuts and bolts of fashion’s supply chain are facing a bleak future.