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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Luxury

Burberry Investors See Progress

A year after Josh Schulman became CEO of the British mega-brand. investors say they’re pleased with early signs of recovery even though sales are still falling.

Luxury

Burberry Investors See Progress

A year after Josh Schulman became CEO of the British mega-brand. investors say they’re pleased with early signs of recovery even though sales are still falling.


Executive Briefings

The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal

This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.

Executive Briefings

The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal

This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.


Luxury

Trump Tariffs Hit European Luxury, Shares Tank

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.

Luxury

Trump Tariffs Hit European Luxury, Shares Tank

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.


Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.


Luxury

Burberry’s Reset Begins to Click

The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.

Luxury

Burberry’s Reset Begins to Click

The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.


Luxury

Burberry Cuts Jobs as Full-Year Profit Swings to Loss

Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.

Luxury

Burberry Cuts Jobs as Full-Year Profit Swings to Loss

Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.


Luxury

This Week: Is Burberry’s Turnaround a Go?

The British luxury brand hopes to top low expectations for a second quarter.

Luxury

This Week: Is Burberry’s Turnaround a Go?

The British luxury brand hopes to top low expectations for a second quarter.


Fashion Week

Top 10 Shows of the Season

Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.

Fashion Week

Top 10 Shows of the Season

Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.


Fashion Week

The Value of London Fashion Week

Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.

Fashion Week

The Value of London Fashion Week

Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.


Fashion Week

This Week: Transitional Fashion Weeks in London and Milan

With so many brands between designers, the shows will be as much about luxury’s past as its future.

Fashion Week

This Week: Transitional Fashion Weeks in London and Milan

With so many brands between designers, the shows will be as much about luxury’s past as its future.