Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


What Now for Burberry’s Turnaround?
CEO Marco Gobbetti is leaving for Salvatore Ferragamo with the British brand’s revival only partially successful.

What Now for Burberry’s Turnaround?
CEO Marco Gobbetti is leaving for Salvatore Ferragamo with the British brand’s revival only partially successful.

Burberry Joins Paris Men’s Schedule
The British label will present its spring summer 2022 menswear collection on Wednesday as part of Paris Fashion Week, according to the official calendar.

Burberry Joins Paris Men’s Schedule
The British label will present its spring summer 2022 menswear collection on Wednesday as part of Paris Fashion Week, according to the official calendar.

Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.

Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.

Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.

Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.

More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row
Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.

More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row
Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

What Happened to Fashion Week in Four Charts
In recent years, hundreds of designers have stopped showing at fashion weeks in New York, London, Milan and Paris. BoF analysed two years of shows to understand the scale and shape of the exodus.

What Happened to Fashion Week in Four Charts
In recent years, hundreds of designers have stopped showing at fashion weeks in New York, London, Milan and Paris. BoF analysed two years of shows to understand the scale and shape of the exodus.

Fashion Goes Green to Raise Capital
The likes of Chanel, Adidas and H&M are landing funds based on potential environmental, social and governance impact, relying on sustainability targets to secure both public and investor goodwill.

Fashion Goes Green to Raise Capital
The likes of Chanel, Adidas and H&M are landing funds based on potential environmental, social and governance impact, relying on sustainability targets to secure both public and investor goodwill.

Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail
Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.

Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail
Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.

The Year Ahead: The Digital Sprint Will Have Winners and Losers
The pandemic has accelerated digital adoption. Successful fashion players must optimise their online experience and channel mix while finding persuasive ways to integrate human touch.

The Year Ahead: The Digital Sprint Will Have Winners and Losers
The pandemic has accelerated digital adoption. Successful fashion players must optimise their online experience and channel mix while finding persuasive ways to integrate human touch.