This Week: Is Burberry’s Turnaround a Go? Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
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Born from innovation, Burberry is a global luxury brand with a rich British heritage.
Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity open spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
Company Snapshot
TYPEPublic
ESTABLISHED1856
HEADQUARTERSUnited Kingdom
EMPLOYEES> 10,000
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Burberry Stockroom Associate - Regent Street Flagship
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Highlights
This Week: Is Burberry’s Turnaround a Go? 
The Value of London Fashion Week
Burberry Gets a Buy Rating From Citi for First Time in 17 Years
Latest News & Analysis
Fashion Week
Burberry Celebrates the Darkness
It never rained, but it poured in Daniel Lee’s London Fashion Week closer on Monday night, writes Tim Blanks.
Burberry Celebrates the Darkness
It never rained, but it poured in Daniel Lee’s London Fashion Week closer on Monday night, writes Tim Blanks.
Global Markets
Second-Tier Cities Are Critical to Reviving Luxury Growth in China
Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.
Second-Tier Cities Are Critical to Reviving Luxury Growth in China
Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.
Luxury
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
Marketing
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Luxury
Can Richemont Keep Up Its Winning Streak?
The Cartier owner has been luxury’s most dynamic conglomerate in recent years. But tariffs, high gold prices and a softening US market pose challenges. Plus, Burberry’s moment of truth and a preview of Paris Photo.
Can Richemont Keep Up Its Winning Streak?
The Cartier owner has been luxury’s most dynamic conglomerate in recent years. But tariffs, high gold prices and a softening US market pose challenges. Plus, Burberry’s moment of truth and a preview of Paris Photo.
Sustainability
This Week: COP30, Burberry Earnings, China’s Singles Day
Climate change advocates hope to get the movement back on track in Brazil. Meanwhile, Burberry and Richemont round out luxury earnings, and China’s biggest shopping holiday kicks off.
This Week: COP30, Burberry Earnings, China’s Singles Day
Climate change advocates hope to get the movement back on track in Brazil. Meanwhile, Burberry and Richemont round out luxury earnings, and China’s biggest shopping holiday kicks off.
Fashion Week
Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.
Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.
Fashion Week
At Burberry, Fashion and Music Collide
Designer Daniel Lee sampled the stylishness of musicians in his latest outing for the British megabrand, reports Tim Blanks.
At Burberry, Fashion and Music Collide
Designer Daniel Lee sampled the stylishness of musicians in his latest outing for the British megabrand, reports Tim Blanks.
Luxury
Luxury’s Gulf Between Winners and Losers Is Widening
This earnings season will be critical in determining luxury’s outperformers and laggards, with analysts expecting wide revenue growth results.
Luxury’s Gulf Between Winners and Losers Is Widening
This earnings season will be critical in determining luxury’s outperformers and laggards, with analysts expecting wide revenue growth results.
Luxury
Burberry Sales Fall Less Than Expected as Turnaround Gains Traction
Comparable retail sales fell by 1 percent in the first quarter, suggesting CEO Joshua Schulman’s revamp strategy is working.
Burberry Sales Fall Less Than Expected as Turnaround Gains Traction
Comparable retail sales fell by 1 percent in the first quarter, suggesting CEO Joshua Schulman’s revamp strategy is working.