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Latest News & Analysis
Beauty

The Best of BoF 2025: Innovation is King

Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.

Beauty

The Best of BoF 2025: Innovation is King

Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.


Beauty

Can Gen Z Beauty Brands Grow Up? | The Debrief

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.

Beauty

Can Gen Z Beauty Brands Grow Up? | The Debrief

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.


Beauty

Bubble Was Built on Gen Z. Now, It Must Grow Up.

The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.

Beauty

Bubble Was Built on Gen Z. Now, It Must Grow Up.

The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.