Browns
Five Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.
Five Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.
Are Online Marketplaces the New Department Stores?
Brands are increasingly turning to platforms, from Farfetch to new entrants like Behold and The Yes, for the exposure multi-brand retailers used to provide.
Are Online Marketplaces the New Department Stores?
Brands are increasingly turning to platforms, from Farfetch to new entrants like Behold and The Yes, for the exposure multi-brand retailers used to provide.
How I Became... A Footwear Designer
Having collaborated with the likes of Rihanna and Alexandre Vauthier after training in the famed Riviera del Brenta district, Amina Muaddi offers her advice on starting out as a shoe designer.
How I Became... A Footwear Designer
Having collaborated with the likes of Rihanna and Alexandre Vauthier after training in the famed Riviera del Brenta district, Amina Muaddi offers her advice on starting out as a shoe designer.
Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.
Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.
Case Study | Tapping Into the Future of Physical Retail
In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.
Case Study | Tapping Into the Future of Physical Retail
In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.
The Future of Fashion’s Most Coveted Careers
Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?
The Future of Fashion’s Most Coveted Careers
Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?
Selling Fashion to the 1% During a Pandemic
From Zoom styling consultations to digital VIP dinners, here’s how luxury retailers are continuing to woo the wealthy.
Selling Fashion to the 1% During a Pandemic
From Zoom styling consultations to digital VIP dinners, here’s how luxury retailers are continuing to woo the wealthy.
How Sunnei Bucked the Fashion System
Now, there are great expectations for Milan based designers Simone Rizzo and Loris Messina, finds Tim Blanks.
How Sunnei Bucked the Fashion System
Now, there are great expectations for Milan based designers Simone Rizzo and Loris Messina, finds Tim Blanks.
How the Wholesale Crisis Could Benefit Independent Fashion Brands
Post-pandemic, a further shift away from wholesale by bigger labels could benefit emerging brands. But there will be a sting in the tail for some.
How the Wholesale Crisis Could Benefit Independent Fashion Brands
Post-pandemic, a further shift away from wholesale by bigger labels could benefit emerging brands. But there will be a sting in the tail for some.
Telfar Clemens, Tommy Hilfiger and the State of American Fashion
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.
Telfar Clemens, Tommy Hilfiger and the State of American Fashion
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.