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Brioni

Brioni
Marketing

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

Marketing

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.


News & Analysis

What You May Have Missed This Week

BoF brings you the top 7 fashion news and analysis stories of the week.

News & Analysis

What You May Have Missed This Week

BoF brings you the top 7 fashion news and analysis stories of the week.


News & Analysis

Join Us Next Week for BoF VOICES in Sydney, Australia

BoF is hosting an intimate VOICES event at the iconic Sydney Opera House in Sydney, Australia, where we will discuss the future of retail and how to break into the global marketplace.

News & Analysis

Join Us Next Week for BoF VOICES in Sydney, Australia

BoF is hosting an intimate VOICES event at the iconic Sydney Opera House in Sydney, Australia, where we will discuss the future of retail and how to break into the global marketplace.


Workplace & Talent

Power Moves | Justin O'Shea to Brioni, Richemont Co-CEO Retires, Nike Hires Dave Dombrow

LONDON, United Kingdom — BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Justin O'Shea to Brioni, Richemont Co-CEO Retires, Nike Hires Dave Dombrow

LONDON, United Kingdom — BoF compiles the most important professional moves of the week.


Luxury

BoF Exclusive | Brioni Names Justin O’Shea Creative Director

BoF can exclusively reveal that Kering-owned luxury menswear label Brioni has appointed Justin O'Shea, former fashion director of MyTheresa, its new creative director.

Luxury

BoF Exclusive | Brioni Names Justin O’Shea Creative Director

BoF can exclusively reveal that Kering-owned luxury menswear label Brioni has appointed Justin O'Shea, former fashion director of MyTheresa, its new creative director.


Workplace & Talent

Power Moves | Cartier CEO, Public School's First President, Menswear Designer Shuffle

BoF compiles the most important professional moves of the week.


Fashion Week

Tailoring With an Adventurous Twist

Brendan Mullane took the slightly stiff Brioni man on a hike in the mountains.

Fashion Week

Tailoring With an Adventurous Twist

Brendan Mullane took the slightly stiff Brioni man on a hike in the mountains.


Fashion Week

Cowboys Come to Milan

Western motifs and escapes to nature loosen up the proceedings in Milan.

Fashion Week

Cowboys Come to Milan

Western motifs and escapes to nature loosen up the proceedings in Milan.


Workplace & Talent

Power Moves | Kering Reshuffles Management, Luxottica Names Co-CEO, M. Taub to Agnona

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Kering Reshuffles Management, Luxottica Names Co-CEO, M. Taub to Agnona

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.


Global Markets

Kering Sales Bolstered by Puma as Gucci Declines

PARIS, France — Kering SA reported third-quarter revenue that met analysts' estimates as growth in the sports and lifestyle unit offset the effects

Global Markets

Kering Sales Bolstered by Puma as Gucci Declines

PARIS, France — Kering SA reported third-quarter revenue that met analysts' estimates as growth in the sports and lifestyle unit offset the effects