Brioni

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning
Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning
Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

What You May Have Missed This Week
BoF brings you the top 7 fashion news and analysis stories of the week.

What You May Have Missed This Week
BoF brings you the top 7 fashion news and analysis stories of the week.

Join Us Next Week for BoF VOICES in Sydney, Australia
BoF is hosting an intimate VOICES event at the iconic Sydney Opera House in Sydney, Australia, where we will discuss the future of retail and how to break into the global marketplace.

Join Us Next Week for BoF VOICES in Sydney, Australia
BoF is hosting an intimate VOICES event at the iconic Sydney Opera House in Sydney, Australia, where we will discuss the future of retail and how to break into the global marketplace.

Power Moves | Justin O'Shea to Brioni, Richemont Co-CEO Retires, Nike Hires Dave Dombrow
LONDON, United Kingdom — BoF compiles the most important professional moves of the week.

Power Moves | Justin O'Shea to Brioni, Richemont Co-CEO Retires, Nike Hires Dave Dombrow
LONDON, United Kingdom — BoF compiles the most important professional moves of the week.

BoF Exclusive | Brioni Names Justin O’Shea Creative Director
BoF can exclusively reveal that Kering-owned luxury menswear label Brioni has appointed Justin O'Shea, former fashion director of MyTheresa, its new creative director.

BoF Exclusive | Brioni Names Justin O’Shea Creative Director
BoF can exclusively reveal that Kering-owned luxury menswear label Brioni has appointed Justin O'Shea, former fashion director of MyTheresa, its new creative director.

Power Moves | Cartier CEO, Public School's First President, Menswear Designer Shuffle
BoF compiles the most important professional moves of the week.

Power Moves | Cartier CEO, Public School's First President, Menswear Designer Shuffle
BoF compiles the most important professional moves of the week.

Tailoring With an Adventurous Twist
Brendan Mullane took the slightly stiff Brioni man on a hike in the mountains.

Tailoring With an Adventurous Twist
Brendan Mullane took the slightly stiff Brioni man on a hike in the mountains.

Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.

Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.

Power Moves | Kering Reshuffles Management, Luxottica Names Co-CEO, M. Taub to Agnona
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Power Moves | Kering Reshuffles Management, Luxottica Names Co-CEO, M. Taub to Agnona
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Kering Sales Bolstered by Puma as Gucci Declines
PARIS, France — Kering SA reported third-quarter revenue that met analysts' estimates as growth in the sports and lifestyle unit offset the effects

Kering Sales Bolstered by Puma as Gucci Declines
PARIS, France — Kering SA reported third-quarter revenue that met analysts' estimates as growth in the sports and lifestyle unit offset the effects