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Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
How Watchmakers Are Dealing With Soaring Gold Prices
As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.
How Watchmakers Are Dealing With Soaring Gold Prices
As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.
In Geneva, Luxury Watch Leaders Brace for US Tariffs Impact
Chief executives said they planned to raise prices while cutting margins.
In Geneva, Luxury Watch Leaders Brace for US Tariffs Impact
Chief executives said they planned to raise prices while cutting margins.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.
Where Breitling’s CEO Is Placing His Bets
Georges Kern talks to BoF about the state of the Swiss watch sector, next steps for the Breitling brand and why brands hiking prices without product upgrades will suffer.
Where Breitling’s CEO Is Placing His Bets
Georges Kern talks to BoF about the state of the Swiss watch sector, next steps for the Breitling brand and why brands hiking prices without product upgrades will suffer.
After Decades of Masculine Marketing, Breitling Tries Talking to Women
With a new campaign fronted by Charlize Theron, the watch brand is deepening its connection with a group it’s still relatively new to: female consumers.
After Decades of Masculine Marketing, Breitling Tries Talking to Women
With a new campaign fronted by Charlize Theron, the watch brand is deepening its connection with a group it’s still relatively new to: female consumers.
Inside the Changing Landscape of Swiss Watch Fairs
At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.
Inside the Changing Landscape of Swiss Watch Fairs
At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.
Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.
Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.
Breitling: Finding the Optimal Sales Channel Mix
Though direct-to-consumer is becoming much more important to watchmakers, Breitling CEO Georges Kern is spreading investment across several channels, rebalancing store networks and refusing to give up on trusted third-party retailers.
Breitling: Finding the Optimal Sales Channel Mix
Though direct-to-consumer is becoming much more important to watchmakers, Breitling CEO Georges Kern is spreading investment across several channels, rebalancing store networks and refusing to give up on trusted third-party retailers.