Bread Beauty Supply
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The Best of BoF 2025: Setting the Tone
Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.
The Best of BoF 2025: Setting the Tone
Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Modernising the Black Hair Care Market
A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital.
Modernising the Black Hair Care Market
A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital.
How Fashion and Beauty Can Better Engage with Black Businesses
Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?
How Fashion and Beauty Can Better Engage with Black Businesses
Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?