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Brandon Maxwell

Brandon Maxwell
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Latest News & Analysis
Marketing

How to Win at Instagram Live

While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.

Marketing

How to Win at Instagram Live

While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.


Fashion Week

Two New York Showmen Question the Value of Approval at NYFW

Brandon Maxwell and Christian Siriano, fresh off filming another season of the newly rebooted Project Runway and both known for their red carpet looks, presented collections full of unabashed glamour and campy femininity.

Fashion Week

Two New York Showmen Question the Value of Approval at NYFW

Brandon Maxwell and Christian Siriano, fresh off filming another season of the newly rebooted Project Runway and both known for their red carpet looks, presented collections full of unabashed glamour and campy femininity.


Luxury

Which Designers Dressed the Most Stars at the Met Gala?

Gucci dominated the Met Gala's pink carpet, generating more buzz on social media than any other brand. But a single look (or in Lady Gaga's case, four looks) was enough to draw attention to some smaller designers.

Luxury

Which Designers Dressed the Most Stars at the Met Gala?

Gucci dominated the Met Gala's pink carpet, generating more buzz on social media than any other brand. But a single look (or in Lady Gaga's case, four looks) was enough to draw attention to some smaller designers.


Fashion Week

At New York Fashion Week, Designers Dispense with the Runway

In the quest to sell clothes, alternative approaches to storytelling are, for some designers, trumping the catwalk.

Fashion Week

At New York Fashion Week, Designers Dispense with the Runway

In the quest to sell clothes, alternative approaches to storytelling are, for some designers, trumping the catwalk.


Fashion Week

Old Millennials at New York Fashion Week

Jason Wu, Brandon Maxwell and Monse’s Laura Kim and Fernando Garcia are all from this cohort, but their approaches to fashion couldn’t be more different.

Fashion Week

Old Millennials at New York Fashion Week

Jason Wu, Brandon Maxwell and Monse’s Laura Kim and Fernando Garcia are all from this cohort, but their approaches to fashion couldn’t be more different.


Fashion Week

Ivan Bart Rethinks IMG’s Approach to Fashion Week

The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.

Fashion Week

Ivan Bart Rethinks IMG’s Approach to Fashion Week

The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.


Fashion Week

Brandon Maxwell, New York’s Showman

This season there was a tangible progression in this promising young designer’s work.

Fashion Week

Brandon Maxwell, New York’s Showman

This season there was a tangible progression in this promising young designer’s work.


Fashion Week

The Utter Charm of Brandon Maxwell

The designer meticulously constructed an aesthetic for the kind of glamorous events that an embryonic fashion talent might fantasise about in his bedroom at night.

Fashion Week

The Utter Charm of Brandon Maxwell

The designer meticulously constructed an aesthetic for the kind of glamorous events that an embryonic fashion talent might fantasise about in his bedroom at night.


Fashion Week

Brandon Maxwell Wants to Break Free

The designer cuts a clean line, but several of his looks were still too close to costume.

Fashion Week

Brandon Maxwell Wants to Break Free

The designer cuts a clean line, but several of his looks were still too close to costume.


Fashion Week

Brandon Maxwell: Couture or Costume?

Maxwell instilled a haughty bygone glamour in his designs, though his ballooning backs and curlicue bust details had the tendency to dip into costume.

Fashion Week

Brandon Maxwell: Couture or Costume?

Maxwell instilled a haughty bygone glamour in his designs, though his ballooning backs and curlicue bust details had the tendency to dip into costume.