Boy Smells
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Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
The Business of Beauty Haul of Fame: Kacey Musgraves and Boy Smells Do It Again
The country superstar is using scent to power her next album.
The Business of Beauty Haul of Fame: Kacey Musgraves and Boy Smells Do It Again
The country superstar is using scent to power her next album.
Behind Boy Smells’ Expansion Plans
The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores as well as product expansion and international growth.
Behind Boy Smells’ Expansion Plans
The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores as well as product expansion and international growth.
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.
Announcing Boy Smells, The Level Group and Omnes
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Boy Smells, The Level Group and Omnes
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.