Bottega Veneta
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Top 10 Shows of the Season
BoF editors select the best shows of the Spring-Summer 2025 season.
Top 10 Shows of the Season
BoF editors select the best shows of the Spring-Summer 2025 season.
Is This the End of Fashion History? Not So Fast
The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.
Is This the End of Fashion History? Not So Fast
The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.
WOW = A World of Wonder
Saturday in Milan paraded fashion marvels from Bottega Veneta, Bally and Diesel, writes Tim Blanks.
WOW = A World of Wonder
Saturday in Milan paraded fashion marvels from Bottega Veneta, Bally and Diesel, writes Tim Blanks.
Kering Weakened as Gucci Sales Fall 20%
The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.
Kering Weakened as Gucci Sales Fall 20%
The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
What Makes a Brand Magical?
The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.
Top 10 Shows of the Season
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.
Is There Space for Radical Design in a Climate of Conservatism?
At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.
Is There Space for Radical Design in a Climate of Conservatism?
At Milan Fashion Week, the collections that mattered most were all about the radicality of cut, writes Angelo Flaccavento.