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Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Fast Fashion’s M&A Frenzy, Explained
Amid a spending slowdown and steep competition, the UK fast-fashion players including Asos and Frasers Group are selling off struggling brands.
Fast Fashion’s M&A Frenzy, Explained
Amid a spending slowdown and steep competition, the UK fast-fashion players including Asos and Frasers Group are selling off struggling brands.
Are Those Feathers Faux?
Retailers including Selfridges, Asos and Boohoo have mislabelled real feathers as ‘faux,’ according to a new investigation, as the feather trend on red carpets and runways fuels debate over whether the material is ethical.
Are Those Feathers Faux?
Retailers including Selfridges, Asos and Boohoo have mislabelled real feathers as ‘faux,’ according to a new investigation, as the feather trend on red carpets and runways fuels debate over whether the material is ethical.
Why Consumers Are Going to Pay for the Online Return Mess
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
Why Consumers Are Going to Pay for the Online Return Mess
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
The Paradox of Kourtney Kardashian Selling Sustainability
Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.
The Paradox of Kourtney Kardashian Selling Sustainability
Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.
How Brands Should Navigate Fashion’s Greenwashing Crackdown
Companies including Boohoo, Asos and H&M are in the crosshairs, as mounting scrutiny of green claims ratchets up the pressure on brands to credibly back up any sustainability messaging.
How Brands Should Navigate Fashion’s Greenwashing Crackdown
Companies including Boohoo, Asos and H&M are in the crosshairs, as mounting scrutiny of green claims ratchets up the pressure on brands to credibly back up any sustainability messaging.
Love Island Still Turns Heads for Fast Fashion
This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
Love Island Still Turns Heads for Fast Fashion
This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.