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Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Why the DTC Model Can Still Work
At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label Ayr sees a future in the old e-commerce model.
Why the DTC Model Can Still Work
At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label Ayr sees a future in the old e-commerce model.
Ties Are Dead. Or Are They?
As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.
Ties Are Dead. Or Are They?
As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
In Shaking Up the Stodgy Sport of Golf, Fashion Sees Green
A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking.
In Shaking Up the Stodgy Sport of Golf, Fashion Sees Green
A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking.
Why So Many Fashion Professionals Are Starting Side Hustles
The pandemic inspired creatives to launch all sorts of secondary businesses. Brands must toe the line of encouraging employees while being protecting of resources.
Why So Many Fashion Professionals Are Starting Side Hustles
The pandemic inspired creatives to launch all sorts of secondary businesses. Brands must toe the line of encouraging employees while being protecting of resources.
Where Does the Suit Fit into the Modern Wardrobe?
The fate of the traditional suit was already in question long before the pandemic. Where does the market go from here?
Where Does the Suit Fit into the Modern Wardrobe?
The fate of the traditional suit was already in question long before the pandemic. Where does the market go from here?
What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.
What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.
Power Moves | CEO Changes at Balmain and Kering-Owned Brioni
This week, Balmain announces Massimo Piombini’s successor, while Kering appoints a group executive to the helm of Brioni.
Power Moves | CEO Changes at Balmain and Kering-Owned Brioni
This week, Balmain announces Massimo Piombini’s successor, while Kering appoints a group executive to the helm of Brioni.
Report: Walmart Has Discussed Selling Bonobos and Modcloth
Both clothing businesses, which were acquired by the American retail giant in 2017, are unprofitable, according to a report by Vox.
Report: Walmart Has Discussed Selling Bonobos and Modcloth
Both clothing businesses, which were acquired by the American retail giant in 2017, are unprofitable, according to a report by Vox.