Bluemercury
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Saks’ Downfall Is a Make-or-Break Moment for Macy’s
Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.
Saks’ Downfall Is a Make-or-Break Moment for Macy’s
Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Beauty Brands Bet on Kitchen Ingredients
New entrants are relying on olive oil, coffee, teas and apple cider vinegar to appeal to shoppers.
Beauty Brands Bet on Kitchen Ingredients
New entrants are relying on olive oil, coffee, teas and apple cider vinegar to appeal to shoppers.
The Banned App Driving Fashion Sales from Moscow to Tehran
Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
The Banned App Driving Fashion Sales from Moscow to Tehran
Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.
Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.
Op-Ed | Macy's Should Unleash Its Secret Weapon
Executives do little to tout the Bluemercury cosmetics brand, though it's well-suited for retail's future.
Op-Ed | Macy's Should Unleash Its Secret Weapon
Executives do little to tout the Bluemercury cosmetics brand, though it's well-suited for retail's future.