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Technology

Will Personalised Pricing Take E-Commerce Back to the Bazaar?

Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing.

Technology

Will Personalised Pricing Take E-Commerce Back to the Bazaar?

Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing.