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How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?
As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?
As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.
5 Ways to Boost Customer Loyalty
In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.
5 Ways to Boost Customer Loyalty
In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.
How Shoes Became Venture Capital's Favourite Accessory
Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?
How Shoes Became Venture Capital's Favourite Accessory
Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?