Bilibili
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It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
A Guide to Bilibili, China’s Gen-Z Hangout
The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.
A Guide to Bilibili, China’s Gen-Z Hangout
The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Alibaba and JD.com Face US Threat. Should Brands Be Concerned?
New US legislation could cause an exodus of Chinese tech giants from American stock exchanges. At a time when fashion companies are more reliant than ever on these e-commerce players the stakes are high.
Alibaba and JD.com Face US Threat. Should Brands Be Concerned?
New US legislation could cause an exodus of Chinese tech giants from American stock exchanges. At a time when fashion companies are more reliant than ever on these e-commerce players the stakes are high.
Will E-Commerce Save China’s Luxury Business?
Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?
Will E-Commerce Save China’s Luxury Business?
Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Everything brands need to know about the gateway platform to Chinese youths.