Biba
Build your Company Page
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
Latest News & Analysis
News & Analysis
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?