Beautycounter
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Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople
In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.
Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople
In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.
Beautycounter Will Not Return Until Late 2024
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
Beautycounter Will Not Return Until Late 2024
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
Gregg Renfrew Is Purchasing Beautycounter Out of Foreclosure
The founder, who was ousted and recently came back to the line as CEO, will regain control of the company.
Gregg Renfrew Is Purchasing Beautycounter Out of Foreclosure
The founder, who was ousted and recently came back to the line as CEO, will regain control of the company.
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Now Worth $1 Billion, Beautycounter Aims for Big Leap
The company, in which Carlyle Group bought a majority stake in April, plans on amping up its digital capabilities and brand awareness.
Now Worth $1 Billion, Beautycounter Aims for Big Leap
The company, in which Carlyle Group bought a majority stake in April, plans on amping up its digital capabilities and brand awareness.
How Brands Leverage Word-of-Mouth Marketing
As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.
How Brands Leverage Word-of-Mouth Marketing
As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.
The Avon Lady Needs a Makeover
Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.
The Avon Lady Needs a Makeover
Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.
Is Clean Beauty Now a Dirty Word in Europe?
The European Union is cracking down on beauty brands’ claims that their products are 'free of' certain ingredients. That presents a challenge to clean beauty brands that base their image around the 'made without' ideology.
Is Clean Beauty Now a Dirty Word in Europe?
The European Union is cracking down on beauty brands’ claims that their products are 'free of' certain ingredients. That presents a challenge to clean beauty brands that base their image around the 'made without' ideology.